Course Objective

With the recent transformation in Media from ATL/BTL to OTT/Digital has opened a lot of avenues for media persons. Under this course, you will learn the various problem-solving techniques to address the most relevant and advanced challenges in media.

Course Package

Certificate + Live Project+ Dedicated Placement Manager + Interview Preparation

Course Eligibility

• Any undergraduate/Graduate

Modules details

• Digital Media Overview
• Global vs. Indian Perspective
• Social media Marketing, Creative Marketing, Content Marketing
• Shift from 5P to 7S – Digital Media
• ABC of Digital Marketing
• Digital Media Campaigns
• Campaign Marketing
• Performance Marketing